商务知识导读课件u9bOnline Shopping.ppt

商务知识导读 Unit 9 E-business Learning goals Describe the meanings of online shopping. Introduce some important terms related to online shopping. Understand the implications of online shopping through reading a case story. Structure Lead-in Professional reading Case story Further reading 1. Lead in words explanation home page page hits seckill words explanation e-store PayPal e-money e-check SET (secure electronic transaction) direct marketing online logistics identity theft online banking 2. Professional reading What is online shopping? Online shopping has been happening for a while – so how does it work, and are there any problems you should be aware of? People have been using their computers to shop for over a decade now. It’s easy to do and it’s mostly safe, although some people are still a little nervous. How does it work? You’ll need a credit or debit card and a secure password. This is something you can make up, something unique to you and something nobody should be able to guess. A different password for each site you use is ideal – perhaps a set of squiggles you can memorise followed by the name of the site you’re using. So, your password for this site might be *^$^bbcwebwise – as long as nobody knows the *^$^ bit, it’s unique and pretty safe. Online shopping is easy. Go to the site on which you want to shop. Click on the item you want, click “add to basket” and then stop. Check that the web address in the browser starts with https (rather than http) – this means they’re using some sort of security when handling your money. Enter your credit or debit card details. There will often be a few random characters on a display and you’ll be asked to enter those too. This is called ‘Captcha’, and it’s a way of making sure you’re a real person, not a piece of software designed to defraud. So, you enter your details, complete your purchase and wait for your goods to arrive. It’s as straightforward as that! Benefits of online sho