The Press Release - My Class Sites新闻发布我的班级网站.pptVIP

Formatting The Press Release What is a Press Release? Press releases are official statements issued by companies and organizations to print, television and radio media. It is a pseudo-news story, written in third person, that seeks to demonstrate to a reporter, newspaper, news service, or editor (the “audience”), the newsworthiness of a particular person, event, service or product. Writing quality press releases is a process requiring skill and experience. Because every word of a press release may be scrutinized, careful wording is essential. Six Tips for Writing a Press Release 1. Gather and Organize Your Facts A simple rule is to find answers to the 5Ws of an event: who, what, when, where, and why. You should also include the how as well. 2. Identify Your Storys Angle (spin the truth) A good story angle must be: the most important fact in your story timely unique, newsworthy or contrary to industry norms and trends presented in the first paragraph as well as in the headline of your press release 3. Create a Catchy Headline Keep the headline short and simple using less than ten words. It should convey the key point raised in the opening paragraph in a light-hearted manner that catches the audience’s attention. 4. Write in Third-Person Voice A press release must be presented objectively from a third person point of view. Some of the guidelines are: do not use any sales pitches in your press release do not use you, I, we“, and us – instead, use he“, “she”, and they do provide references to any statistics, facts and figures mentioned in the press release do not express personal opinions, unless they are done in quotations do draw conclusions from facts and statistics only - not general opinion (i.e. not what people believe) 5. Provide Quotations Quotations are necessary in press releases because they show the importance and relevance of the story. Quotations also add a trustworthy voice to the press release. 6. Provide Additional Background I