中国自主家庭用车品牌发展分析与评估.pdf

Analysis and Evaluation of the Development Strategy of China’s Family Cars Industrial Independent Brands 1 2 WANG Xinsheng , FAN Xiaohui 1. Department of Management, Shandong Jiaotong University, Jinan, P.R. China, 250023 2. School of Mathematics and Quantitative Economics, Dongbei University of Finance and Economics, Dalian, P.R.China, 116025 Hzq-1230@163.com Abstract: As the economys rapid and stable development, Chinas domestic car industry has become a bright spot of the national industrial development. Meanwhile, How to achieve Self-development and self-creation of Chinas automobile independent brands has also become the focus of attention. China’s own sedan brand begins to take shape, which is rapidly developing and expanding by double speed, and corresponding development strategies and industrial objectives have also been formulated for all brands. According to the development trend of the worlds automobile industry and development status of Chinas automobile, the development strategy of Chinas automobile independent brands is analyzed and evaluated in this paper, so as to be able to find a really suitable road for the development of Chinas independent brand sedan. Keywords: family car, independent brand, development strategy, analysis and evaluation 1 Introduction With the characteristics of high scientific and technological content, high a ed value, intensive capital ， and strong correlation, so the automobile industry can rapidly get regional de