Consumer Choice消费者的选择.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * What is the function of Traceability  Traceability - Impact Animal Disease Control Bio-security Fraud Prevention Production Improvement Branded Product Food Safety Traceability Food safety is the standard No antibiotics No dangerous chemicals No diseases Traceability is the guarantee What, when, how and records Guarantee of system quality EU China 32 Provinces – One Authority 27 Countries - Food Safety Authority EU China Many similarities Historically many small countries Many food safety systems Little traceability Dioxin in Belgium In both 1999 and 2006 Detected in additive but not communicated Contaiminated feed across Europe Food Supply – our biggest threat is feed Why Its not tested Its not tasted No effects show up until it is too late European Control The Feed and Food Industry needed to restore consumer confidence Reliability was expected by the consumer They require checks in place that tie the business and food chain together Those unable to comply have had leave the industry Its not tested Its not tasted No effects show up until it is too late Traceability – Making it Real Examples from Asia Examples from Europe Story Meats - Japan Story Meats - Japan Story Meats - Japan Story Meats - Japan QR CODES – VIA MOBILE PHONES 1. Aussie Beef sticker with QR code placed on retail pack 2. QR code scanned with barcode reader on mobile phone 3. QR code connects to Aussie Beef website with information on production QA systems, recipes Pigs Paper Work Combined China Exports - 2007 Feed Additives – 344,000 tonnes $1 Billion Antibiotics - $2.2 Billion Shrimp - 500,000 tonnes $2.3 Billion China Pig Exports Globally – 75,000 tonnes $ 255 Million Hong Kong – 58,500 tonnes (78%) $ 200 Million China’s Competitors Europe Demark, Netherlands Australia Brazil Pig Production in Hunan China’s largest pig feed manufacturing provinces China’s largest pig provinces