[金牌原创]AdvocacyWhat is it and how does it work.pptVIP

What is Advocacy? Advocacy simply means actively supporting a cause, and trying to get others to support it as well. Advocacy is speaking up, drawing attention to an important issue and directing decision makers towards a solution. Purpose of Advocacy 1. The purpose of advocacy as defined by UNFPA is to promote or reinforce a change in policy, programme or legislation. 2. Rather than providing support directly to clients or users of services, advocacy aims at winning support from others, i.e. creating a supportive environment. Differences and similarities of Advocacy and IEC An advocacy campaign is not the same as IEC campaign Issues for Advocacy Issues… Issues… Issues… Issues… Major areas of advocacy work Leadership development Coalition building Networking Political Lobbying Promoting legislative change Briefing media Counteracting opposition Stakeholders of Advocacy Techniques and Tactics of Advocacy Techniques and Tactics * Advocacy What is it and how does it work N. Assifi UNFPA/CST, Bangkok Guidelines on UNFPA Support for Advocacy, July 1997 Goal: Actively supporting a cause, and trying to get others to support it as well Goal: Change attitudes, Beliefs, values and Behaviour of individuals or group of individuals Process . Identify, segment audiences . Undertake research to clarify issues . Develop strategies messages . Monitor and evaluate IEC Similarities Advocacy IEC educates individuals and the community about the existence and benefits of reproductive health services. Advocacy aims to gain wider support for such causes or issues. t?? Although there is a good deal of overlap between IEC and advocacy, advocacy activities tend to be more deliberately persuasive and campaign oriented. Enhancing Gender Equity, Equality and Empowerment of Women Promoting Reproductive Health and Rights Population and Development Linkages Mobilizing and Monitoring Resources Gender Violence against women Early marriage of girls Gender disparities in edu