Seven Characteristics of Technical Communication通信技术的七个特点.pptVIP

Chapter 13. Designing the Document ? 2004 by Bedford/St. Martins Seven Characteristics of Technical Communication Addresses particular readers. Helps readers solve problems. Reflects an organizations goals and culture. Is produced collaboratively. Uses design to increase readability. Consists of words or graphics or both. Is produced using high-tech tools. Goals of Document Design To make a good impression on readers. To help readers understand the structure and hierarchy of the information. To help readers find the information they need. To help readers understand the information. To help readers remember the information. Four Principles of Design Proximity – group related items together. Keep text describing a graphic next to the graphic. Alignment – create a unified whole. Repetition – use consistent format for each level of information. Contrast – use different type to emphasize important points. Consider Cultural Preference in These Design Elements: Paper sizes – different countries have different standard paper sizes. Typeface – Pacific Rim countries prefer sans-serif typefaces, while Western readers prefer serifs. Color – In China, red suggests happiness or celebration, while in other countries it suggests danger. Text direction – some cultures read left to right, others read right to left. Three Resources to Consider When Planning the Whole Document Time Money Equipment Four Elements to Consider in Designing the Whole Document Size Paper Bindings Accessing tools Icons Cross-reference tables Color Headers and footers Dividers and tabs Page numbering Three Principles Used in Designing Effective Pages Chunking. People understand information best if it is delivered to them in chunks rather than all at once. Queuing. Queuing refers to creating visual distinctions to indicate levels of importance. Filtering. Filtering is the use of visual patterns to distinguish various types of information. Two Kinds of Space on Every P