创维进驻印度市场策略Intand#;lmarketing.doc

中原工学院 Global Marketing Report International Marketing 083 Appendix： Product：SKYWORTH Target country ： India Group member： 刘森： 200896324325 赵舜： 200896324330 关梦洁：200896324301 刘亚晖：200896324308 赵亚玲：200896324315 张芷筠: 200896324316 Brand: SKYWORTH was established in 1988, the headquarters is located in Shenzhen High Technology Industry Park which was called the innovative ‘Silicon Valley’. SKYWORTH is a large-scale high-tech group company focusing on developing and manufacturing consumer electronics, network communications, LED lighting and etc. And it was listed in HK in 2000. After 23 years of development, SKYWORTH ascended into the world’s top ten TV brands, leading brand in China and the 13th place in the China Electronics first hundred brands with 20,000 employees SKYWORTH TV is the only private television brand in China. From 1988 to the present, SKYWORTH TV through ups and downs, from a small unknown brand became the best selling domestic brand, using the ‘encircling the cities’ strategies, interpreted a myth in the appliance industries. ‘Healthy beautify life every second’ is the slogan of SKYWORTH television. From the first healthy no flashing television, the first high-definition flat screen, the first liquid crystal can be recorded, the first multimedia entertainment television, SKYWORTH keep on innovating in the technology development, and in the pursuit of enhancing the quality of human’s life on the basis of pursuing the perfect quality of television. SKYWORTH continuous improve the selling performance while also increasing reputation in the hearts of folks, has become the industry. Products: SKYWORTH group introduced the first ‘six color’ color TV technology has, in fact, into a new healthy TV era. Therefore, the improvement of TV picture quality produced by it is indisputable. The six primary colors is the proprietary technology for developing luminance values, contrast and definition of televis