矿泉水销售报告.pptVIP

Market Background and Analys 市场背景与分析 1．Market Background市场背景： 2 . 4P’s (1).Product: (2 ).Price (3).There are three Promotions : (4 )Place （4）Pure water is even more than Mineral water纯净水各方面较之矿泉水占上风  从广告宣传、营销水平、品牌号召力到消费者选择偏好，整体上矿泉水不敌纯净水 。 纯净水利用的客观优势是：成本低廉，消费者现阶段对饮料水选择上的误区。 　我国消费者对矿泉水的认识有较快的提高，饮水已不仅仅是解渴，同时还追求对身体有益。 我国矿泉水质量有大幅度提高，合格率从1992年的34.5％上升到1997年的78.2％，部分品牌水销量也相当大。益力矿泉水年销售7～8千万元，获特满加矿水年销售5－6亿。 1.Product We think the product need to change . The first,we need to chang the size of bottle. For example: Glass bottles: 300ml $1 500ml $1.5 1-litre $3 Plastic bottles：300ml$0.8 500ml $1.3 1-litre $2.8 We also can design different people on different packaging. Packaging for kids with cartoon patterns. Adults to use the original. package We will change the packaging design, design different packaging style to attract customers to buy 2Price I think it does not need adjustment. The sales market because of my positioning in the high-end,If the price cuts, so that our position will be reduced. Moreover, most of this price is acceptable. think it does not need adjustment. The sales market because of my positioning in the high-end,If the price cuts, so that our position will be reduced. Moreover, most of this price is acceptable. There are three Promotions :  I think that the promotion is very necessary. In addition to Kristal segment positioning in the market right, there are some squares and schools. Because these are the places people are more 一、 Promotional gifts(赠品促销 ) Gift promotion is the use of a common consumer psychology Zhanxiaopianyi promotions, using very effective in the holidays.(赠品促销是利用消费者占小便宜心理的一种常见促销方式，在节假日使用非常有效。)建材产品多数是耐用品，尤其是灯饰、开关插座或装饰画等小件建材产品 ，比较适合作为赠品进行促销。运用赠品促销时，必须考虑促销产品与赠品之间的关联性，这样的促销方式对消费者来说比较实用，容易达到良好的效果。 4 Place Choice in selecting where the flow of people more time to places such as markets, squares, schools. Downtown commercial street. Before the place chosen by our company and other mineral water company less than