On the build customer satisfaction on service marketing strategy（在构建客户满意度服务营销策略）_精品.docVIP

On the build customer satisfaction on service marketing strategy (Paper Keywords ‘service operators shoot customer satisfaction customer-oriented strategy (Abstract, ‘the survival and development is inseparable from the customer. Only through continuously understanding customer needs, meet customer needs, achieve customer satisfaction, in order to create and keep customers, and ultimately win more customers. The world has entered a service economy age, how to implement services based on customer satisfaction marketing strategies, market competition, modern business is an important topic. companies should service strategy, service procedures, personnel management and continuous improvement to build customer satisfaction in four areas of service marketing strategy. Increasing competition in the market today, any business’s survival and development are inseparable from the customer, the nature of competition among enterprises is the competition for customers. Enterprises to win customers, we must understand the customer’s expectations and business activities through its own meet or exceed customer expectations. with product quality, price convergence is increasingly high, the difference between corporate advantage in the competition has been difficult to establish, and full of people J clear, highly personalized service they can give consumers bring lasting pleasure, and then occupied the minds of consumers, and thus relay service factors in the market, product quality and price competition to become the new focus of competition, the world economy began to enter the service economy. this enterprise must establish a service-oriented business concept, innovative service concept, service methods and service techniques to continuously improve service levels, customer satisfaction, building a service based marketing strategy. First, the customer satisfaction in the importance of service marketing (A) the meaning of customer satisfaction Customer Satis