学生消费结构与消费观念的调查报告do....docVIP

目 录 一：内容摘要及关键词·····································2 二：调查基本情况·········································3 三：调查结果分析·········································3 （一）当代大学生的消费结构·······································3 （1）基本消费·················································3 （2）休闲娱乐消费·············································3 （3）交际消费·················································3 （4）其他消费·················································4 （二）当代大学生的消费观念·······································4 （1）理性消费是主流···········································4 （2）消费倾向多元化 ··········································4 （3）消费方式多元化···········································4 四、当代大学生消费存在的问题······························5 （1）储蓄观念淡薄，财商需培养和加强···························5 （2）消费差距拉大，出现两极分化·······························5 （3）消费结构存在不合理因素，女生更为突出·····················5 （4）过分追求时尚和名牌，存在攀比心理·························5 （5）恋爱支出过度·············································5 五、当代大学生消费存在问题的原因分析·····················6 六、有关大学生消费的几点建议·····························6 （1）大学生要树立合理的消费观念，理智消费·····················6 （2）学校应拓宽勤工俭学渠道，让大学生学会珍惜劳动成果·········7 （3）学校应拓宽勤工俭学渠道，让大学生学会珍惜劳动成果·········7 （4）积极营造健康的消费环境···································7 （5）大学生良好消费风气应该成为良好校风的重要组成部分·········7 七、调查总结·············································7 八、参考文献·············································8 内容摘要： 随着社会经济的发展，人们的消费水平也在逐步提高，作为社会特的消费群体，大学生的生活质量、生活方式和消费观念都发生了一定的变化。这种变化有积极的一面，也有消极的一面。本文通过分析当代大学生的消费观念和消费结构，引导大学生树立正确的消费观念，确立健康文明的生活方式，并且呼吁大学生发扬勤俭节约的传统美德，养成良好的理财消费习惯。 关键词：大学生;消费结构；消费观念；调查报告 一、调查基本情况 调查时间：2009年11月。调查地点：南华大学。调查对象：南华大学全体学生。调查方法：问卷调查法。问卷情况：此次调查共发放调查问卷127份，收回120份，有效问卷120份。调查目的：了解大学生消费观念和价值取向，以便引导他们树立正确的消费观念，确立健康文明的生活方式。 在这次调查中，男生69人，占57.5%；女生51人，占42.5%。农村学生82人，占69.17%；城市学生39人，占30.83%。调查问题主要为选择题，涉及到消费的经济来源、月消费状况、消费支出分布情况及其对消费方面的感受等几个方面。旨在让同学们了解当代大学生整体的消费状况和消费趋势，从而更好的消费、理财。本次调查虽然抽样比例较小，但我们可以窥一般而知全貌。 二、调查结果分析 （一）、当代大学生的消费结构 调查显示，南华大学学生主要