Competitive Intelligence and Your Marketplace竞争情报和市场.ppt

AttaainCI Product/Service Preview Attaain, Inc., What Is Competitive Intelligence (CI)? “CI is a necessary, ethical business discipline for decision making based on understanding the competitive environment.” Society of Competitive Intelligence Professionals (SCIP) Information that can be found through open-source collection and ethical inquiry or can be deduced by using a variety of analytical tools. Why is CI Important? In todays volatile business environment, unforeseen market shifts can blindside an unwary company and nullify product forecasts, sales strategies and development plans virtually overnight.” “World-class companies improve their chances for success by using competitive intelligence to help them anticipate and respond strategically to external change. - Research and Markets, Feb 2008,Building and Sustaining Impactful Competitive Intelligence Why is CI Important? Why is CI Important? Is CI only important for big businesses? Global companies -- like Xerox, IBM, and Motorola -- have already realized the importance of CI and have well developed CI organizations. But small businesses, like large corporations, must face the competitors in their markets as well. Impact of competitive missteps: Big Business - decreased profitability. Small Business - out of business! Problem Problem Problem Solution Take advantage of available technologies to: Quickly summarize real-time competitive intelligence and market intelligence from the “visible web” as well as the “invisible web.” Provide a framework for the on-going analysis of sets of companies, people and/or markets critical to success in your lines of business. Alert you to changes in the external business environment that impact your company/product strategies. Solution Introducing AttaainCI 24x7x365 intelligence gathering, analysis, extraction and summarization AttaainCI 24x7x365 intelligence gathering, analysis, extraction and summarization AttaainCI AttaainCI Real-time intelligence reporting and