生产与运作管理_ppt.ppt

4 Product and Service Design Learning Objectives Explain the strategic importance of product and service design. List some key reasons for design or redesign. Identify the main objectives of product and service design. Learning Objectives Briefly describe the phases in product design and development. Describe some of the main sources of design ideas. Name several key issues in manufacturing design. Name several key issues in service design. Name the phases in service design. List the characteristics of well-designed service systems. Name some of the challenges of service design. Major factors in design strategy Cost Quality Time-to-market Customer satisfaction Competitive advantage Product or Service Design Activities Translate customer wants and needs into product and service requirements Refine existing products and services Develop new products and services Formulate quality goals Formulate cost targets Construct and test prototypes Document specifications Reasons for Product or Service Design Economic Social and demographic Political, liability, or legal Competitive Cost or availability Technological Objectives of Product and Service Design Main focus Customer satisfaction Understand what the customer wants Secondary focus Function of product/service Cost/profit Quality Appearance Ease of production/assembly Ease of maintenance/service Designers Adhere to Guidelines Produce designs that are consistant with the goals of the company Give customers the value they expect Make health and safety a primary concern Consider potential harm to the environment Other Issues in Product and Service Design Product/service life cycles How much standardization Mass customization Product/service reliability Robust design Degree of newness Cultural differences Life Cycles of Products or Services Standardization Standardization Extent to which there is an absence of variety in a product, service or process Standardized products are immediately available to customers