2009克莱斯勒供应商培训--产品采购流程03--Mopar for STW09.pdfVIP

MOPAR Introduction and Supplier Requirement China RSO – Steven Xia September 16, 2009 MOPAR Introduction Legend of Mopar A combination of the words Motors and Parts, MOPAR from 1937, which stands for “Motor”, “Parts” and quality engineering. Today the MOPAR signature is seen on the package designs and labeling of more than 40,000 quality-engineered original equipment replacement parts “Get Real. Get Mopar” tells customers that Mopar is designed to fit and work the best for all Chrysler Corporation Products. Legend of Mopar Mopar in 2007 Total sales of revenue of year 2007 is 4 billion USD. 30 million vehicle owners world-wide 4500 dealers world-wide 5 National Distribution Centers 27 Field Distribution Centers What Mopar Sells/Buy Services Parts Accessories Performance • Services Parts For authentic Mopar parts and factory-trained service technicians, stick with the specialists. • Accessories Personalized your vehicle with Authentic Chrysler, Jeep and Dodge Accessories by Mopar. • Performance Parts From big blocks to compact cubes, Mopar Performance feeds your need for speed. Mopar OES and Valueline Business OES Product Alternative Product (Valueline Business) 1. Same Brand in Market – MOPAR , Represent Chrysler’s Quality 2. Same RFQ and Feedback process through Covisint 3. Same Engineering Validation Process 4. Same Quality Control Process 5. Same EDI Release Process 6. Same Supplier Rating Method in Chrysler 7. Same Sell Channel – Dealer and Whole sale Center 1. Different Engineer Specification Required 2. Different Price Position in Market 3. Different Marketing Strategy in MOPAR Division 4. Different Sales Season 5. Valueline Business need more proactive input and communication from supplier ! Grow Revenue through Valueline Business