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DEMAND GENERATION MARKETING SURVEY DEMAND GENERATION MARKETING SURVEY 2017 REPORT DEMAND GENERATION MARKETING SURVEY Table of Contents Introduction 3 Key Takeaways 4 Overall Results 5 Results by Industry 9 Results by Organization Size 15 Results by Revenue 20 Results by Revenue Achievement 24 DEMAND GENERATION MARKETING SURVEY Welcome to the Demand Generation Benchmarks 2017 Report. Here at HubSpot, we understand the thirst for guidance in planning your marketing strategy. What tactics should you be investing in this year? How are your current efforts performing compared to like companies that are your size and in your industry? This year’s report will give you the data you need to benchmark your activities against our 350+ surveyed companies while also giving you insight to plan your future marketing strategies. We hope the data on the following pages will help you chart your next steps in the digital marketing landscape as you attempt to accelerate growth for your team and organization. Best, Kipp Bodnar, CMO, HubSpot DEMAND GENERATION MARKETING SURVEY Key Takeaways Key Numbers: • The average cost per lead is just under $200. • Email campaigns achieve on average a 17% open rate and 4% click-through rate. • Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 n