2017 ABM目标客户营销调查报告（英文版）.pdfVIP

2017 ABM BENCHMARK SURVEY REPORT RESEARCH SHOWS EARLY ABM ROLLOUTS HITTING THE MARK IN MEETING BUSINESS GOALS AS B2B ORGANIZATIONS LOOK TO EXPAND IMPACT SPONSORED BY SURVEY REPORT Executive Summary The buzz around ABM has been so loud for the past 18 months, it’s understandable that some industry watchers have quickly categorized it as overhyped. However, Demand Gen Report’s Second Annual ABM Benchmark A majority of Survey served as a good reality check for naysayers, as it highlighted that the companies are still majority of companies are still in the early stages of deploying account-based in the early stages of tools and strategies. deploying account- More than half of respondents (52%) said their ABM strategy has only been in based tools and place less than six months, and 56% categorized their efforts to date as in the “early stages of and testing our ABM program.” strategies. However, despite relative immaturity of ABM deployments, the study supported the positive impact account-focused strategies are having on businesses, with 74% of respondents indicating their ABM efforts are meeting or exceeding their organizational expectations. HOW SATISFIED ARE YOU WITH THE IMPACT YOUR ABM EFFORTS ARE HAVING FOR YOUR ORGANIZATION? Greatly exceeding organizational expectations 6% Exceeding organizational expectations 14% Meeting organizational expectations