A-case-in-McDonalds--franchising-工商导论presentation.pptVIP

Content Introduction of franchising Franchising is the practice of leasing for(租赁) a prescribed period of time the right to use a firms successful business model and brand. For the franchiser(经销商) ,the franchise is an alternative to building chain stores to distribute goods that avoids the investments and liability of a chain. In terms of distribution, the franchisor is a supplier who allows a franchisee(特许经营人) , to use the suppliers trademark and distribute the suppliers goods. In return, the franchisee pays the supplier a fee. Introduction of franchising The franchisors success depends on the success of the franchisees.The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. the United States is a leader in franchising, a position it has held since the 1930s. As of 2005, there were 909,253 established franchised businesses, generating $880.9 billion of output. This amounts to 11 million jobs. Introduction of McDonalds It is the worlds largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets（经销店）. McDonalds is operated by either a franchisee, an affiliate, or the corporation itself. McDonalds Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonalds World Locations McDonalds World Locations McDonalds in China In October 8, 1990, Chinas first McDonalds opened in Shenzhen City. In December 2011, McDonalds in China owned 8,100,000,000 yuan and opened 1400 restaurants. In February,2014, McDonalds opened temporarily to join in 5 mainland city：Shanghai, Shenzhen, Huizhou, Sichuan Province, and Luzhou. Advantages 1.the top franchise brand McDonalds is one of the worlds largest food and beverage services group.It is not only the leading industry, but also the world first-class franchise leading brand in the industrys influence.