FINDING PRODUCT AND SERVICE IDEAS文档.pptVIP

“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?” LOCATING OPPORTUNITIES BY PAYING ATTENTION MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004 TRUE, FALSE OR UNCERTAIN: “EVERY PRODUCT THE WORLD COULD CONCEIVE HAS BEEN DISCOVERED”Chief Patent Officer, U.S. Patent Office, 1903 * OPPORTUNITY FINDING INDUSTRIES NEEDING A MAKEOVER THINGS THAT DON’T WORK LISTEN TO PEOPLE COMPLAIN INVENT SOMETHING THINGS PEOPLE CAN’T DO FOR THEMSELVES THINGS PEOPLE WON’T DO FOR THEMSELVES SERVICES COMPANIES DON’T GET RIGHT LARGE COMPANIES DIVESTING UNPROMISING BUSINESSES GOVERNMENTS PURSUING ALTERNATIVE SERVICE DELIVERY TH