Traveling Exhibitions 教学课件.ppt

Traveling Exhibitions Robert Mac West Informal Learning Experiences, Inc. June 12, 2002 Repeatability The most important product of a museum experience is a repeat visitor Changing experiences = repeat visitors Number 3 of Bob Rogers’ 12 Strategies Most museums rely on their local market Became more apparent after 9-11 Museum Strategies Major Physical/Structural/Topical Change New/renovated gallery New theater New building Expansion Satellite facility Museum Strategies Temporary Change Rotating films/simulator programs Extended special event Temporary exhibition From collection Rented/borrowed Museum Strategies Short-term Weekend special events Celebrity guest appearance Topical “days” Museum Strategies A special case: charismatic animals; babies Issues and Problems Undercapitalization Time between changes Cost-benefit Access to interesting objects Competition The Museum Traveling Exhibitions Industry Blockbusters (temporarily) increase attendance, membership, revenue Typical shows hold the status quo Changing exhibits stimulate giving and sponsorship Traveling exhibits introduce new topics Some traveling exhibits affect audience composition The Museum Traveling Exhibitions Industry Retrofit buildings to create generic, accessible, flexible spaces Develop upcharge policies Expand retail Realistic expectations Attendance stabilization “Blockbuster withdrawal” Shape of the Museum Traveling Exhibitions Industry Creators of traveling exhibitions Distributors of traveling exhibitions Funding of traveling exhibitions Size and cost Content and style Creators of Traveling Exhibits Distributors of Traveling Exhibits Smithsonian Institution Traveling Exhibition Service (SITES) Association of Science/Technology Centers ExhibitsUSA Blair-Murrah Exhibitions State Arts/Humanities Agencies Collaboratives Producers Funding of Traveling Exhibits National Science Foundation National Endowment for the Humanities National Endowment for the Arts Federal agencies State agencies Parti