超越宝洁 欧莱雅中国市场进攻战（Beyond Procter Gamble, LOREAL China market offensive）.docVIP

超越宝洁 欧莱雅中国市场进攻战（Beyond Procter Gamble, LOREAL China market offensive） After 8 years of painstaking efforts, LOREAL has become the most dreaded in China rival Procter gamble. Who will rule the worlds fastest growing cosmetics market, the real showdown has just begun Beginning 2001, LOREAL ((Loreal) Asia President Pei Tianrui (Thierry Prevot) from Paris to China when he be startled at the best selling cosmetics counters, shopping malls on the little nurse, Dabao, Yuesai that he had never heard of the brand. In the entire Chinese market, the worlds largest cosmetics company actually only ranked tenth. 4 years later, Yuesai, small nurses have joined Lancome, Maybelline, Paris, LOREAL, Vichy and other components of the LOREAL global brand camp. In 2004, LOREALs sales in China were close to 3 billion yuan, nearly 16 times as much as 1997 when it entered china. A little exaggeration to say that LOREAL China has done what LOREAL has been doing in the world for nearly 100 years in 8 years, Pei Tianrui told Global Entrepreneur satisfaction. In just 8 years, LOREAL has not only successfully introduced 12 of its 17 international brands into China, but also gobbled up small nurses and Yuesai. Third party data show that in 2004 the company occupied the China cosmetics market (only including cosmetics, skin care products, such as Hair Coloring, not including shampoo) 9% share, second only to Procter Gamble, ranking second in the market, while a year ago the data is about 6%, in third. In February this year, LOREAL, founded 98 years ago, announced its latest earnings. In the 2004 fiscal year ended December 31, 2004, LOREAL achieved a global sales of 14 billion 530 million euros, representing an increase of 6.2% over the previous year. Annual pre tax profit of 2 billion 63 million euros, an increase of 10.3%, which is the twentieth consecutive year LOREAL group realized pre tax profits two digit growth. The growth rate of LOREALs Chinese business has reached a staggering 99%. LOR