3g新业务市场扩散过程与对策分析 word格式.docxVIP

AbstractMinistryofIndustryandInformationTechnologyissued the 3Goperatinglicensesto operators on Jan.7th, 2009.Operations attachgreat importanceto themomentumofdevelopmentof3G services; thereforeit is crucial that the trend of3Gservices development should beprobed in order to understand how 3Gservicesdevelop.First of all, based on thecurrent development situation of both China and abroad,the factors which impact 3G services’diffusion are analysedin this thesis. Inaddition, accordingto 3G relevant information,new product diffusion theory and optimal control theory, two models includingprice and marketingstrategiesarerespectivelyestablished in thethesis.Then ,wemake empirical studyon thetwomodels, and analysethat howto affect 3G services diffusion with optimal control theorybyuse of theprice and marketingstrategies. Relevant suggestions to 3G services diffusion are givenat last.From thediscussion above, wedrawthe conclusions as follows.Firstly,thedevelopment tendencyof 3G services justlike an S-shaped curve. Secondly, the mainfactors aremarketing potential, internal factorand external factor, and theinternalinfluenceoutweighsthe external factor in terms of3G services diffusion.At last, at the initialstage, pricehas negative correlationwith diffusion but theinfluencedecreases gradually; marketingstrategies havepositive correlation with diffusion.Keywords: 3G service; diffusionmodel; optimal control theoryII目录摘要....................................................................IABSTRACT.................................................................II第一章绪论...............................................................11.1论文研究背景与意义..................................................11.1.1 论文研究背景....................................................11.1.2 论文研究意义....................................................21.2相关文献综述........................................................31.2.1 3G新业务发展现状与对策方面31.2.2 新产品扩散方面..................................................31.3论文研究方法及思路.