原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
- 4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
- 5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传，每下载1次， 网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Lenovos business strategy of entering international market 联想企业进入国际市场策略分析
Lenovos?business?strategy?of?entering?international market
Introduction
Choosing what kind of strategy to enter the overseas market is not only important to the business success of accessing to overseas markets, but also important to the business to further develop and expand. This influences the companys competitive position in the global market and international development pace. This management report is based on the related theory, company’s advantages and the objectives of the international business company. Its aim is to put forward for Lenovo to enter the international market and international business model design.
1. Lenovo business background?
Lenovo was founded in 1984 by the CAS Institute and being invested 20 million Yuan. The founders are 11 scientific and technical people. And today Lenovo has grown into a diversified development large enterprise groups in the information industry. ?At the beginning, the turnover of the company is only 300 million. But the number was 1.1 billion in 1994 and 30 billion in 2004 in annual sales development. Todays Lenovo Group is Chinas leading IT Company. It is primarily engaged in the desktop computer, notebook computer and mobile phone devices and servers .It has developed into a diversified development?company.?Lenovo has been across two steps from its being set up: Before the 90s in the 20th century, Lenovo was mainly a trade-oriented enterprise. Survival is the main purpose; the second stage is the development of its own brand in the later ten years. ?After 20 years’ development, Lenovo has been ranked first in Asia in the computer industry, dominating the Chinese market; the future of the space is the global market and global competition.?
2 Lenovo?Corporate Culture
Lenovo?has made?brilliant achievements?and attracted worldwide attention in the past?20 years in the territory of China. It is a?charming?legend?of Chinese enterprises.?Then what is Lenovo’s secret of success??Through?the course of development and the
文档评论（0）