企业广告文化外文翻译文献中英文.doc

企业广告文化外文文献翻译?SE Vollset. The Research of On Corporate Advertisement Culture [J]. American Literature, 2007, 7(2):308-318. (含：英文原文及中文译文) 英文原文 On Corporate Advertisement Culture SE Vollset Summary With the popularization of science and technology and fierce market competition, the gap between enterprises in the areas of products and promotions has narrowed, and gradually shifted to the competition between corporate culture and corporate image. As an important content of corporate culture, modern corporate advertising culture, while promoting corporate culture and shaping corporate image, creates favorable weapons for enterprise competition under market economy conditions, and also provides direct and effective ideological and political education to society. Method and approach. This article is from the perspective of culture and discusses the advertisement of mass media. Culture, as the true charm of corporate advertising, was once overlooked. The integration of corporate identity system (CIS) and corporate advertising culture has become a field. There is still no specific theory to discuss. This article is an attempt in this area. The purpose is to make a useful supplement to the connection between corporate culture theory and modern advertising, and to provide some new ideas for the modern enterprise's advertising culture operation and ideological and political work. This article systematically elaborates and analyzes the meaning, content, features and functions of corporate advertising culture. Through the comparison of the advertising culture differences between the eastern and western companies, this paper analyzes the status quo and hidden superiority of Chinese corporate advertising culture and proposes solutions for corporate advertising. There is a problem with the operation. At the same time, when enterprises learn from the practical experience of advanced countries in learning advertising culture, they should combine China's national conditions and corpora