高一英语《Adverting》课件2.ppt

Lead-in Show students some samples of handouts. * 牛津高中英语 (模块四 ·高一下学期) Project 2Developing an ad campaign Developing an ad campaign. *Planning Work in small groups. (2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g. Protection of the Taihu Lake Anti-drugs Animal protection Anti-smoking The subject of your ad campaign will be_____. *Preparing Discuss the following six questions and write down your answers. *Preparing (2) : Assignment Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation *Producing Teamwork researcher—find inf. from various sources logo/slogan designer—made it attractive proposal writer—write a brief outline and plan some questions the whole team—work as a whole and everyone should contribute to the project *Presenting Make your presentation clearly. (2) Explain why your group chose the topic you did. (3) Answer questions concerning your ad campaign. Homework Read the reading materials and get yourself familiar with it. 2.Post your handout on the wall of your classroom 通过颇有吸引力的宣传单图片，激发学生兴趣，自然进入本课主题。 通过组织学生讨论，让学生在体验、讨论、合作和探究中拓展能力。 指导学生明确分工，鼓励学生在“做中学”。 指导学生在完成个人分工后，共同完成本组的宣传单。让学生在合作中提升综合运用能力，体验成功喜悦。 安排完整的时间让每组代表展示他们的合作成果，鼓励学生用流畅，得体的英语进行陈述。 *