高一英语《Advertising》课件3.ppt

Reading strategy: reading expository writing Introduction of subject Supporting details Conclusion How can we divide the article? Part 1 Part 2 Part 3 play a trick／tricks on sb. 捉弄某人 We used to play tricks on those men. 我们以前常常捉弄那些人。 * It usually follows the same basic format格式: Para 1 introduction Paras 2-5 supporting details Para 6 conclusion Commercial ads Public service ads 　　2. PSAs also use attractive and _________ images and___________ language, but they are made to serve the public. PSAs are ______ to teach people and help people lead better lives. 　　2. Not all ads tell people the _________ truth, so people must ______________the methods used in ads to try and sell us things. 　　1. A PSA is often placed _________, and is intended to educate people about health, safety, or any other _____ which affects______________. 　　1. A commercial ads is one which someone has _______ to _________ a product or service. Public service ads Commercial ads paid for promote complete be aware of for free issue public welfare original creative meant Language points 1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1) 我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告) be/get /become used to sth. 熟悉…,习惯… Tom is quite used to (doing) this kind of job. 汤姆习惯了（做）这种工作。 ①be used to do sth． ②used to do sth. 被用来做…… 过去常常做某事(暗示现在已经结束) I used to go to the movies, but now I usually watch TV at home. 我过去经常去看电影，而现在通常在家里看电视。 It is known to all that bamboo can be used to make fine paper． 众所周知，竹子可以用来造优质纸。 so…(adj./adv.) that… 如此…以至于… His English was so limited that he couldn’t understand what the native speakers said. 他的英语有限，听不懂当地人的话。 2. I did some research on advertisements, and have some very important information to share with you. ( line2 ) 我对广告做了一些研究,这里有一些非常重要的知识同大家分享. share sth. with sb. 与某人分担,分享某物 The boy shared his toys with other children. 那男孩和其他小孩一起玩玩具. 　　3. An advertisement provides information and uses persuasive language