基于gis战略的学校形象建设研究-教育经济与管理专业论文 word格式.docxVIP

Research on the Construction of School Image Based on CIS StrategyABSTRACTCorporate Identity System (CIS) has influenced the image of corporate planning since its appearance in late twentieth century. With constant development, corporate image recognition system helps the planning of corporate image to win a great success. Developing the enterprise market, meeting market competition and making public have a sense of identity to the enterprise products are all directly and closely related to enterprise image. School, as a social organization, also faces the problem of brand image. In recent years, with the further development of education reform, our school organizations are gradually breaking the limits of education system in the times of planned economy times and facing the inter-school competitions and unprecedented challenges that socialization and commercialization bring about directly. With the development of the times, dominant resources between schools will gradually become more balanced, and the image of the school will become the foundation of public’s overall feeling and impression of schools as well as the basis of making subjective judgments and comprehensive evaluation of the objective development of schools. Therefore, a better image of the school has become the important guarantee of maintaining the vitality of school, the important basis of getting public recognition, and the important condition that enhances the core competitiveness of school to achieve sustainable developmentThis thesis attempts to apply CIS theory to the image of the school construction from the angle of theory and practice. Theoretical aspects are as follows: on the basis of understanding the theory, definition and elements of CIS, the thesis tries to get a clear idea of the definition and elements of school image building, and then comes to discusses school’s importing CIS from these aspects, such as the comparison of the school image building and CIS, the necessity of importin