中国旅游电子商务盈利模式分析推荐.docVIP

PAGE 毕 业 论 文 论 文 题 目： 中国旅游电子商务盈利模式分析 摘 要 随着电子商务在国内蓬勃的发展，旅游电子商务也紧步后尘。它以网络为媒介，在旅游企业与旅游者之间搭建了一座便捷的桥梁，电子商务已经成为信息时代旅游交易的新模式，将直接影响到企业的盈利与否。本文把我国旅游电子商务盈利模式分成两类，一类是专业性综合旅游电子商务盈利模式--以携程网为例；另一类是传统旅游企业开办的综合性旅游网盈利模式--以春秋旅游网为例。具体分析这两类网站的盈利模式所面临的问题，并针对这两类网站的盈利模式所出现的问题提出相应的对策。 关键词:旅游电子商务；盈利模式；携程网；春秋旅游网；对策 Abstract Travel E-commerce is growing with the emergence of E-commerce and the emergence of the new things, travel E-commerce as a new trend will be the future trends of the Chinas tourism market. The success of Travel E-commerce has a direct relationship with the model of its profit. In this paper, Firstly, classifying the model of the profit of Travel E-commence in our country into two part .one is the model of the profit of the professional tourism business website, the other is the model of the profit of the tourism business website built by traditional travel agent .Secondly, analyzing the mode of Chinas tourism E-commerce profit and to analysis the existing problems, Finally, finding ways to solve all the problems. Key word: profit model; travel E-commerce; Xiecheng tourism website; Chunqiu tourism website problems; strategy 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc262988767 摘 要 PAGEREF _Toc262988767 \h I HYPERLINK \l _Toc262988768 Abstract PAGEREF _Toc262988768 \h II HYPERLINK \l _Toc262988769 引言 PAGEREF _Toc262988769 \h 1 HYPERLINK \l _Toc262988770 1、问题的提出 PAGEREF _Toc262988770 \h 1 HYPERLINK \l _Toc262988771 2、本论文的相关的国外研究动态 PAGEREF _Toc262988771 \h 1 HYPERLINK \l _Toc262988772 3、本论文的相关的国内研究动态综述 PAGEREF _Toc262988772 \h 1 HYPERLINK \l _Toc262988773 4、论文主要研究内容与组织结构 PAGEREF _Toc262988773 \h 2 HYPERLINK \l _Toc262988774 一、我国旅游电子商务盈利模式的概念和分类 PAGEREF _Toc262988774 \h 2 HYPERLINK \l _Toc262988775 1、我国旅游电子商务盈利模式的概念 PAGEREF _Toc262988775 \h 2 HYPERLINK \l _Toc262988776 2、我国旅游电子商务盈利模式的分类 PAGEREF _Toc262988776 \h 3 HYP