unit5教参.docVIP

Unit 5 Lead-in 1. 1) Levis Jeans 2) AT T 3) Greyhound 4) Panasonic 5) Seven-Up 6) KFC 7) Hamm’s Beer 8) Wall Street Journal 9) IBM 10) Irish Spring Soap 2. This table shows that descriptive adjectives in daily consumer goods ads such as fresh, crispy, and soft, tend to convey the sense of sight, touch and taste. The temptation aroused by this vivid description of a product is hard to resist especially for women who tend to be moved by pleasant senses. Women are potential purchasers of daily consumer goods while men are potential purchasers of technical equipment. Compared with men, women are inclined to think in terms of images and perceive through senses. However, men, the target audience of technical equipment, are good at rational thinking. Men are not controlled by senses. On the contrary, the product’s interior quality and function is what they pay attention to. So the descriptive adjectives used in technical equipment ads are the ones conveying information of the quality and functions of the product, such as flexibility, high-volume, high-speed, etc. Text A Old-style Chinese Advertisements Language Points Difficult Sentences 1. date back to ---- go back to The film dates back to 1912 when Titanic, the ship struck an iceberg and sank on its maiden voyage. a case in point ---- an example ① He is keen on volunteer work; a case in point is that he often visits senior citizens in the nursing home. ② In some areas of the world people will experience four seasons in a day, and London is a case in point. overwhelm ---- weigh down; turn over; defeat completely; affect deeply in mind or emotion淹没, 覆没, 受打击, 制服 ① The village was soon overwhelmed by the flood, and thus separated from the outside. ② After their products had been advertised in the local newspaper, they were overwhelmed by the telephone calls. ③ He has been recently overwhelmed by th