浅析色彩在花椒包装设计中的应用.docxVIP

浅析色彩在花椒包装设计中的应用摘要商品包装设计在视觉艺术设计中实用性较较强，其设计理念和创意直接受到市场的影响，设计效果也直接可以从商品市场中得到应证明。设计过程中所表达的意义受到商品自身特性、受众喜好以及生产厂家品牌推广策略、市场广告策划等因素的影响，设计也要从这几个方面综合考量。本文通过不同色彩设计在花椒商品包装方面的应用为切入点，通过实例举证的方式，阐述色彩上的视觉效果对花椒商品包装设计的重要作用，直接影响到商品的市场反映和推广。多年以来调味品商品包装设计由于商品量级小，得不到充分重视，设计简单、粗糙，不能完整反映商品与产地特色。这种情况既是生产厂家对包装设计的忽略，也是设计行业在此方面研究的空白。本文以花椒包装设计为研究对象，弥补包装设计领域在这方面研究的空白，为其他同类商品的包装设计提供借鉴和参考。关键词：包装设计；视觉色彩；花椒包装Application of color in the packaging design of ZanthoxylumbungeanumAbstractProduct packaging design is more practical in the visual art design, the design concept and creativity are directly affected by the market, and the design effect can be obtained from the product market. The meaning expressed in the design process is affected by the characteristics of the product itself, the audiences preferences, the manufacturers brand promotion strategy, the market advertising planning, and so on. Through different color design application in pepper product packaging as the breakthrough point, through the example of proof, an important role on the color visual effect on pepper product packaging design, directly affect the reflection and promotion of products in the market.For many years, due to the small size of the product, the packaging design of the condiment product has not been paid enough attention to, and the design is simple and rough. This situation is not only the manufacturer of packaging design, but also the design industry in this area blank. In this paper, the packaging design of pepper as the research object, to make up for the blank in the field of packaging design in this area, to provide reference for other similar products packaging design.Key words: packaging design; visual color目录摘 要1Abstract2目 录3引 言31、花椒商品包装现状42、商品包装设计中色彩应用特点42.1鲜明识别性42.2色调简洁性53、花椒商品包装设计要领53.1包装材料选择63.2视觉文化运用63.3色彩搭配74、花椒包装色彩设计过程84.1色彩基调及来源84.2色彩表现手法94.2.1对比色运用94.2.2调和色运用94.3包装色彩的象征意义104.4色彩表达情感105、结论10参考文献11致 谢12引 言随着我国经济飞速发展，国内外市场对中国制造商品的需求与日俱增，市场商品种类划分也愈加细化。商品市场对商品品质的追求已经超过传统对价格的重视，也带动了商品包装设计产业的发展。花椒作为众多调味品的一种，由