新战略成长模式品牌共享多事业部制（New strategic growth model brand sharing, multi department system）[精品].doc

新战略成长模式品牌共享多事业部制（New strategic growth model brand sharing, multi department system） An unprecedented three-dimensional business crisis, is slowly as thin strands of fan Xiang, so that Chinese household electrical appliance enterprises tired, weak, coma and death. What is meant by stereoscopic business crisis? Refers to the business problems faced by an enterprise, from the internal and external problems together as a whole, forming a three-dimensional dilemma, so that enterprises feel a huge crisis management. At present, the three dimensional business crisis generally has the following difficulties: 1, small and medium-sized household electrical appliance enterprises financing difficulties, a large number of small and medium-sized household electrical appliance enterprises operating funds are their own funds, in the face of three-dimensional business crisis, the financing difficulties of enterprises. 2, household electrical appliance enterprises increased operating costs: in 2011, home appliance manufacturing material costs continue to rise, corporate human cost is rising, in some small and medium enterprises, two costs rose nearly 50%, has seriously restricted the survival of enterprises. 3, household electrical appliance enterprises increased channel cost: in the home appliance industry, appliance KA sales channels has become the main channel, but AK channel marketing costs up to more than 45%, many household electrical appliance enterprises become negative returns in the KA channel marketing. 4, household electrical appliance enterprises products high degree of homogeneity in the past ten years, the sense of innovation has been lost in the scale of household electrical appliance enterprises Chinese products to social consciousness, assembled mainly lead to homogenization, the degree of China appliance enterprises products. 5, home appliance business premium low: because the degree of homogeneity of the Chinese electrical appliances enterprise products is high, t