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埃森哲《TheStateoftheOn-LineTravelMarketplaceEuropeanTourOperatorsAssociation》7页汇
The State of the On-Line Travel Marketplace European Tour Operators Association Peter Franz With the key markets of the UK and Germany accounting for 50% of this spend within Europe The eCommerce revolution has driven change in Customer Habits and choice within the travel industry….. Another eCommerce revolution is waiting to happen where everything and everyone will be connected - Reality Online Insight and information of this nature can be harnessed into providing highly personalised and relevant product to the consumer…. How do I need to reposition myself in the short to medium term to reap the benefit of the forecasted Online Sales uplift? * Copyright ? 2003 Accenture All Rights Reserved. Accenture, its logo, and Accenture High Performance Delivered are trademarks of Accenture. The eCommerce revolution continues to expand its penetration in households across Europe: The Online Travel Market Spend is forecasted to triple in the European Market and Double in the US Market in the next 4 years Online leisure travel purchase is forecast to double to $49.8bn by 2007 Online Travel market ($US bn) $27.8 $34 $44.8 $39.5 $49.8 Total Online Travel market ($US bn) US MARKET Forrester Research predicts online travel expenditure in the UK will hit $3bn in 2003 and $9.6bn in 2007, by which time it will account for 20% of the travel industry. The UK is the 2nd largest source market for Tour Operators. Total Spend (€millions) Total European Online Spending per Category. Online leisure travel purchase is forecast to triple to €26bn by 2007 EURO MARKET Sources: Jupiter. Total European Online Spending By Country Total Spend (€millions) Sources: Jupiter. Self Assembly of Holidays Customers are using the internet to tailor their own holiday choices Disintermediation of distribution channels Many customers have removed the ‘middle man’, precipitating price cuts and putting pressure in margins Increasing competition A saturated market means that agents and trave
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