TCL收购Schneider.ppt

TCL acquired Schneider TCL acquired Schneider WHEN: Sep.2002 WHO: TCL(China) Schneider(Germany) WHAT: In September, 2002, TCL acquired Germany Schneider Electric with about 8.2 million Euros. Including Schneider’s production facility, research productivity, marketing channel, stocks and several brands. Gaining the renting rights of offices factories in Tuerkheim. Background of Schneider major manufacturer of home appliances in Germany. in the early 1990s, it started losing money. in 2002, it formally declared bankrupt. Background of TCL Established in 1981. A global leader and technology innovator in consumer electronics, mobile communications and home appliances. $ 6.49 billion of global sales and more than 100 million consumers worldwide. WHY: for TCL “Apollo Project ” —— carry out the Internationalization strategy to expand overseas market. To avoid Europe’s tariff barriers, enter the European market easily. Using Schneider’s brand effect and large market channel to sell its own products. Using Schneider’s advanced technologies and talents to produce midhigh-end TV sets. WHY: for Schneider Schneider had a financial crisis, it had to reduce the cost and need the money to emerge from the crisis. Through acquisition, Schneider can keep its brands, shares, facilities, labors… Using TCL’s production parts to cut down the producing cost, then expand its market with a lower price. * * 徐婷 英语097 2009015332