【2018年整理】麦肯锡：亚洲流媒体音乐的兴起.The beat of progress The rise of music streaming in Asia.pptxVIP

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2018-04-30 发布于浙江
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【2018年整理】麦肯锡：亚洲流媒体音乐的兴起.The beat of progress The rise of music streaming in Asia.pptx

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【2018年整理】麦肯锡：亚洲流媒体音乐的兴起.The beat of progress The rise of music streaming in Asia

The beat of progress:The rise of music streaming in AsiaNovember 2016ContentA. Executive summary1B. The shifting Asian digital music landscape2A tale of two trends – physical to digital and downloads to streaming2The high potential focus markets3Explaining the rise of music streaming in Asia4C. Trends in the music streaming ecosystem8D. Challenges for music streaming in Asia12E. Steps to unlock the industry’s potential15Realizing the potential of music streaming as an advertising platform15Creating a sustainable economic model with content owners16Broadening the attractiveness and accessibility of music streaming17A. Executive summaryIn line with global trends, the Asian music industry draws most of its revenue from the digital world. But as is the case with other digital services, the speed of change here has outpaced the rest of the world. Globally, it took two years for digital revenue to overtake that of physical content. It also took two years forrevenue from music streaming to exceed downloads. In Asia, both shifts occurred in a single year. Today, 56 percent of digital music revenue in the region comes from music streaming. This growth has been powered by the emergence of a generation of digital natives, improving connectivity, and more localised and personalised curation.While global heavyweights like Spotify launched in Asia earlier, it is now regional services like JOOX that occupy the top of the download charts, spurred in part by better localisation of editorial teams, user interfaces, and music content. The emergence of regional streaming service providers propelled the entire industry to greater reach and scale, which in turn attracted interest from brand advertisers to use this as a platform to market to younger people, and mobile operators to include streaming music as a must-have in their service line-up.Despite the growing popularity of music streaming among consumers, the path to profitability for these services is less straightforward. Challe