渠道营销培训汇编.pptVIP

* * What Can We Do Within WPP Network? TME/ Mindshare DYR/ OM/ JWT Wunderman CMSC Wunderman market data/ research references ads spending analysis industry/ category mix in the country local media partner sourcing local media relationship media response tracking feedback Adjustment on media plan or spending local promotion co-ordination execution road show/ event coverage consultant service on local market understanding research brand positioning target identification account understanding Integrated advertising marketing services to the clients market understanding analysis channel marketing operation data collection IS service support database marketing technical advice input Integrated business solutions to the clients * * Alliance with DYR - Business Opportunity Telecommunication IT Products FMCG/ FB/ Cosmetics Automobile Construction Mat. Type Brand/ Product Motorola/ NEC Tech./ Computer Associates/ ATT/ Xerox Trade Programs Consumer Programs Retail Audit Ford/ Pirelli/ Clorox Trade Programs Retail Audit Kraft/ Pepsico Foods/ Colgate/ Chanel/ Seagram/ Campbell Soup Retail Audit Mystery Shopper Consumer Programs Business Opportunities * * 3-Year Plan - The 1st 2nd Year Channel Marketing Services Roadshow Direct marketing Advertising Media IS/ interactive PR Integration with other disciplines Further justify the investment of the clients in all disciplines Verify ensure program/ campaign quality performance Systematic tracking data storage for marketing sales purpose * * 3-Year Plan - The 2nd 3rd Year Increase city coverage of channel marketing services to further investigate upon looking at Mindshare’s or TME’s ad spending references Increase equipment support to the operation software support (according to client’s requirements corresponding technology development) database programming call centre Acquire regional accounts expansion to other AP regions * * * 解决方案 – 市场推广 市场推广手段 市场代表 零售商店面陈列管理 市场信息反馈 销售数据收集和零售跟进 促销活动跟进 促销员 店面零售 * * 解决方案