德国美诺Miele.ppt

LOGO LOGO The Germany company, Miele founded in 1899, is the worlds top high-quality domestic appliances and commercial equipment manufacturers. The companys founder Carl Miele and Reinhard Zinkann met the common idea - Immer Besser namely the pursuit of extreme and never compromise“. It is the spirit of this family business. 德国美诺Miele的企业精神体现在对质量的绝对承诺，始终保持的卓越品质成就了在顶级精品电器领域当人不让的王者地位，从而在激烈的竞争市场上保持基业长青。而简单的八个字 “追求极至 永不妥协”不仅仅是作为德国美诺Miele的公司哲学传承至今，更是德国美诺Miele对于产品和员工的要求。使美诺Miele对于品质绝不让步并且坚持不断对产品革新，并长久致力于为全世界的用户提供最满意的产品和服务。 Question1: Analyze Key Resources That Make Miele A Successful Company refusal to move down-market and compete on price own plants rather than outsource to low-cost suppliers Rolls-Royce of the industry Question1: Analyze Key Resources That Make Miele A Successful Company good communication and information system depend on own finance but no external load high wage, well-skilled workers motivate innovation Question1: Analyze Key Resources That Make Miele A Successful Company invest much capital in machinery the brand stands for quality Question1: Analyze Key Resources That Make Miele A Successful Company All of these can be regarded as marketing assets if Miele makes full use of them. It is the Rolls-Royce of the industry, with a fantastic position at the top end.——Immer Besser 追求极至,永不妥协 Question2:Do their resources provide them with a sustainable competitive advantage? ☆ Miele is always has the high quality appellation, but it focuses on old-fashioned quality. Create experience center(Miele Inspirience Centre) is science, but did not mean it can be widely used in the human of daily life, or can use another thought instead of the company tried not enough in this aspect. Their resources does not provide them with a sustainable competitive advantage. Question2:Do their resources provide them with a sustainable competitive advantage? ☆ The high cost of labor resource can be reduce if Miele use the ways as follow: ○From developing countries, especi