国内电子商务企业SEO现状及发展.docVIP

国内电子商务企业SEO现状及发展 摘 要 伴随着电子商务的快速发展，网络营销方式也逐渐的得到丰富和完善，很多企业也会选择成本更低、效果更好的网络营销方式作为主要营销方式。SEO就成为了电商企业必用的一种网络营销方式。 搜索引擎优化（Search Engine Optimization，简称 SEO）指为了提升网站在搜索引擎自然搜索结果中的排序位置以及收录数量而做的优化行为。SEO 是电商企业进行网络营销的主要方式之一，但是目前国内电商企业在进行SEO时从网站的建设、优化的实施到团队建设中都存在很多不利于开展网络营销推广的因素，这直接影响到网站营销推广的效果和公司的效益。 本篇论文主要论述国内电商企业SEO的现状及发展。第一章介绍了SEO基本知识及SEO技术产生的背景；第二章首先介绍了SEO的发展现状，之后主要介绍了SEO的应用分析；第三章主要是提出分析了目前国内电商企业进行SEO所面对问题：电商网站建设问题、电商企业实施的问题以及团队专业化问题；第四章主要提出了国内电商企业SEO的发展趋势以及对于上一章分析的三个问题提出相应的解决策略。 最后，对于国内电商企业SEO的现状与发展做简单的总结。 关键词：电子商务，网络营销，搜索引擎，SEO THE DOMESTIC E-COMMERCE ENTERPRISES PRESENT SITUATION AND DEVELOPMENT OF SEO ABSTRACT With the fast development of e-commerce, enriching and perfecting the way of network marketing gradually. Many enterprises choose lower-cost a- nd better-effects network marketing as the major marketing method too. SE- O has been becoming a necessary way of network marketing. Search engine optimization (SEO) refers to the optimizing action whic- h is used to advance the website’s order in the result of search engine’s nat- ural searching and the number recorded. SEO is one of the major methods of network marketing. However, nowadays when domestic electricity enterpri- se to carry out the SEO in the construction of the website, the implementat- ion of SEO and team?building, many factors unfavorable of its spreading exist from earlier-stage planning of the website to the realization of the tec- hnology, which affect directly the effect of the website spreading and the enterprise’s benefit. This paper mainly discusses the domestic electricity enterprise present situation and development of SEO. The first chapter introduces concept and the background of SEO technology; The second chapter firstly introduces the development present situation of SEO, then mainly introduces the appli- cation of SEO analysis; The third chapter mainly put forward the analysis of the current problems facing domestic electricity companies to SEO: the iss- ue on the construction of e-commer