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深圳地铁号线塘朗综合体项目招商运营报告前期策划
深圳地铁号线塘朗综合体项目招商运营报告前期策划
深圳市天健商业物业运营有限公司
地铁5号线塘朗综合体项目
策划·招商·运营框架报告
深圳市天健商业物业运营有限公司
2012年4月
目 录
第一篇：策划篇
一、项目概况······················································································2
二、区域商业发展现状··············································································4
三、商业定位······················································································8
四、商业规划建议··················································································11
第二篇：招商篇
一、基本策略······················································································16
二、基本目标······················································································17
三、商家的引进···················································································18
四、商家进驻要求和原则···········································································19
五、招商管理控制·················································································20
六、铺位控制······················································································21
七、步骤及流程····················································································22
八、工作流程·····················································································28
九、保障及资源···················································································29
第三篇：运营篇
一、租金及递增率··················································································32
二、免租期·······················································································34
三、价格制定·····················································································35
四、经营方式····················································································36
五、盈利模型····················································································37
六、管理理念····················································································40
策 划 篇
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