旅游目的地品牌管理与营销汇总.pptVIP

Tourism destination brand management and marketing Group members：Han Chaohua Jian Xuejian Zhao Miaomiao The definition of brand A brand is a name, term, symbol, design, or their combination. Its function is to distinguish the product or service from others. For a consumer, brand logo can not only protect the origin of products, it also can help to protect the benefits of the manufacturers and the consumers. It can also prevent the products or service from being imitated. The elements of brand 1.The public is the center of brand. The