我国网络游戏盈利困境研究——以《英雄联盟》为例.docxVIP

PAGE 22 摘 要 近些年，随着互联网络与计算机技术的快速发展，网络游戏产业形成了一个快速崛起的朝阳产业，当下中国网络游戏产业正处于成长期并且走向快速发展的成熟阶段，在国际网络游戏快速发展的大背景下，国内网络游戏产业群处于快速发展的关键时期。以此同时大批企业和资金渗入网络游戏市场，从而使得市场竞争异常强烈，网络游戏的盈利困境也随之凸显出来。 本文以网络游戏《英雄联盟》为例，从这款广受玩家喜爱网的络游戏入手，进而提出我国网络游戏运营商是如何采取措施扩大市场占有率，从而博得网络游戏市场竞争鼎足之势的建议。总结我国网络游戏未来的盈利发展趋势，希望其在面对盈利困境的一系列措施中能够为国内的收费网游开发商提供一些启示。 【关键词】：网络游戏产业 英雄联盟 收费网游 盈利模式 Abstract Since the 21st century, with the development of Internet and computer technology, network game industry has formed a new sunrise industry, the present Chinas online game industry is in rapid development period, Chinas online game industry in growth and rapid moves towards maturation stage. At the same time a large number of enterprises and capital into online game market, make the market competition is intense, especially network game profit predicament. Based on agent operating network game hero alliance as an example, from the popular online game, online game operator in China are put forward how to further consolidate the market position, and then win the online gaming market competitive advantage. Summarizes our country network game profit development trend of the future, hope in the face of the profit dilemma in a series of measures can provide some enlightenment for the domestic fee online game developers. 【Keywords】: network game industry, the hero alliance, charging online, profit model 目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc381695242 摘 要  PAGEREF _Toc381695242 \h 1  HYPERLINK \l _Toc381695243 Abstract  PAGEREF _Toc381695243 \h 2  HYPERLINK \l _Toc381695244 目 录  PAGEREF _Toc381695244 \h 3  HYPERLINK \l _Toc381695245 一、绪 论  PAGEREF _Toc381695245 \h 5  HYPERLINK \l _Toc381695246 （一）网络游戏定义  PAGEREF _Toc381695246 \h 5  HYPERLINK \l _Toc381695247 （二）我国网络游戏市场概述  PAGEREF _Toc381695247 \h 5  HYPERLINK \l _Toc381695248 （三）我国网络游戏现状及趋势  PAGEREF _Toc381695248 \h 6  HYPERLINK \l _Toc381695249 1.我国网络游戏现状  PAGEREF _Toc381695249 \h 6  HYPERLINK \l _Toc381695250