LV营销组合分析.doc

商贸英语入门学期论文 学号: 20084092305 20084092310 20084092320 20084092315 Marketing Mix Analysis of Louis Vuitton 关于LV的营销组合分析 Name: 方樱 胡红梅 李秀月 苏小雯 Abstract American scholar Professor Mccarthy put forward the famous 4P marketing strategy, namely Product, Price, Place and Promotion. This article means to complete a successful marketing activity for Louis Vuitton bag sales by using this kind of strategy through the collection of relevant information. The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. It means to use the appropriate LV products, the right price, appropriate channel and appropriate means of promotion, put Louis Vuitton products and services on the specific market. 摘要 20世纪的60年代，美国学者麦卡锡教授提出了著名的4P营销组合策略，即产品(Product)、价格(Price)、渠道(Place)和促销(Promotion)。企业的营销工作是一营销策略分析门艺术也是一门科学，Louis Vuitton包包的销售完成一次成功和完整的市场营销活动，意味着以适当的、适当的价格、适当的渠道和适当的促销手段，将Louis Vuitton的产品和服务投放到特定市场的行为。 Louis Vuitton, or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the worlds leading international fashion houses. Louis Vuitton sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. 2. Product Since the 19th century, manufacture of Louis Vuitton goods has not changed: Luggage is still made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: the craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have