WH烟草公司绩效管理体系优化研究--毕业论文汇.doc

WH烟草公司市场部门绩效管理体系优化研究 摘 要 在竞争日益激烈的烟草销售市场环境下，WH烟草公司作为一家逐渐失去传统垄断优势的国有烟草单位。在激烈的市场竞争环境下要想实现更好的发展，必须推动企业综合管理水平的提升。在推动WH烟草公司整体管理水平提升的过程中，实现公司市场部门的管理能力提升是其中的主要性内容，而绩效管理正是实现这一管理能力提升的关键。在此背景下本文综合采用文献分析、案例分析、定性定量分析等方法，对WH烟草公司市场部门当前的绩效管理现状、存在的问题、原因以及解决策略进行了探讨。 研究可知：首先，WH烟草公司市场部绩效管理存在的问题主要包括以下方面：绩效管理观念落后，绩效辅导沟通绩效考核评价绩效结果应用In the increasingly competitive tobacco marketing environment, WH tobacco companies is a state-owned tobacco unit which gradually loses its traditional monopoly advantages. In the fierce market competition environment, in order to achieve better development, it is necessary to promote the comprehensive management level of enterprises. In the process of promoting the WH tobacco companies to enhance the overall level of management in the implementation of the companys marketing department to enhance the ability of management is the main content of the performance management is the key to enhance the ability of management. Under this background, this paper uses the literature analysis, case analysis, qualitative and quantitative analysis methods of WH tobacco companies marketing department the current performance management status quo, existing problems, causes and solutions are discussed. The study shows: first, the performance management of tobacco companies marketing department, the problem of WH mainly includes the following aspects: performance management concepts backward, performance counseling performance evaluation method of lack of communication, lack of scientific performance, results are not fully applied, performance incentive function is not enough to give full play to. Causes of performance management of the WH tobacco companies marketing department of WH tobacco companies marketing department is still in the stage of performance appraisal for the understanding of performance management, the operation has not yet formed a perfect system of WH tobacco companies marketing department; performance appraisal system in the preliminary stage of developm