浅析中美文化礼仪的差异对商务交际影响.docVIP

本科毕业论文（设计） 题 目： 浅析中美文化礼仪差异对商务交际的影响姓 名： 学 号：院（系）： 专 业： 指导教师： 职 称： 评 阅 人： 职 称： 年 月 摘 要 美国作为当今世界经济强国，也是中国重要的贸易伙伴，但是中美两国的文化差异对谈判产生了巨大的影响，使谈判不能顺利进行。所以研究中美文化差异对中美两国谈判的影响是十分必要的。中美文化差异对国际商务谈判影响方面的研究主要是由北美学者进行的，特别是法国、荷兰、瑞典、阿根廷和俄罗斯。中国有着几千年的悠久历史，而美国只有短短几百的历史，在历史发展过程中，中美两方形成了不同的价值观和思维方式。由于中美方之间这种文化背景的差异，使得两国在谈判中有着迥异的谈判风格，引起文化冲突，使得谈判很难顺利进行。中国商务谈判人员应该深入了解中美文化差异，分析文化差异对商务谈判的影响并制定应对之策。 该论文研究中美文化的主要差异,并对两种文化的融合提出了建议；结论认为，了解中西方礼尚交往之间的习惯差异是很有必要的，因为这对跨文化的商务交往的成败起着至关重要的作用。 关键字：文化 礼仪 差异 商务交际 影响 Abstract With the development of globalization and Chinas accession to the WTO, business contacts and business between countries have become increasingly frequent talks on his country manners are not familiar with the negotiations who had a huge challenge. Business interests of the negotiation process is likely to lead to ignoring the failure of business negotiations. Therefore, a successful business negotiations must be different from the beginning to understand each others interests. But the culture difference between China and America has tremendous influence on the commercial communication, which sets barrier in the progress of negotiation. Therefore it is very necessary to research the effect the cultural etiquette difference between China and America has on commercial communication. With the culture etiquette difference, the economic and trade relations Culture means that a country and a nation have the same thinking method, life value and religion, which reflects the characteristics of the country, and decides its ways of activities. Difference lie between China and America under this culture background, which makes them have the different negotiation styles, and the latter in turn triggers cultural conflict and even poses as barrier to business talks. The essay illustrates the main differences regarding culture of the two nations, and puts forward suggestions as to the coordination of the two cultures. The