社会化下的个人（e）.pptxVIP

A presentation by JWT and Tunisiana Hubert Boulos Hazem Kaddour Najla Chaar Houssem Abbassi;Agenda;Our Core Methodology: 2 JWT Bonding Studies conducted pre and post Tunisian Spring. 1 Qualitative study conducted in 2012. ;Key Findings Pre Revolution;Key Finding Pre Revolution Before 2011;Muzzled Individuality;FOR 67.9% OF THE SOCIETY, TOO MUCH FREEDOM LED TO IRRESPONSIBLE BEHAVIOUR.;A Growing Dissatisfaction;Belonging to the Community;FOR 60.3% OF 18-22, THE NATIONAL IDENTITY WAS MORE IMPORTANT THAN THE RELIGIOUS ONE. ;Key Conclusion;The Post Revolutionary Individual;The Transformation of the Arab World. Oliver Roy. Journal of Democracy, July 2012;For the first time, it did not focus on the Arab Nation or the Muslim Umma but rather on the individual and the citizen. For the first time we did not see the rise of a charismatic leader, but rather a multiplicity of young and modern spokespeople. ;Telecommunications and Satellite Media;They become more individualistic and less prone to follow the charismatic leader. Even within “islamist” parties they demand more debates, more democracy and a better governance and respect of others. ;Religion is increasingly important in their lives (90%) as it is now more important than their national identity (70%). Nonetheless, individuals want to build their own Islam instead of an institutional Islam. Religion is a personal issue: It is about Islam from a personal perspective as a believer.;Collectively the Current Situation;The situation is completely inverted when it comes to the individual : self confidence success perspectives are at an all time high with only 21% of people dissatisfied with their lives vs. more than 50% who wanted to emigrate in the past (JWT Bonding 2007);Above 80% for both males and females!;Base : 551 individus échantillon total ; Belonging to a group remains extremely important;Home, family and friends become more essential ;In a Nutshell;Their world is without boundaries with a new global game: