立昌牌按摩捶的营销策划方案英文版.pptVIP

CONTENTS Analysis Of Market Environment Financial Analysis on cost(2009--2010) Expected profit analysis * L/O/G/O CMO Shasha CPO Lucy COO Wei CTO Richar CEO Tiger CFO May Financial Analysis Information System Marketing Strategy STP Analysis Company Profile Analysis of Environment Company Profile Songqiao Industry zone ,Pingyang Wenzhou,Zhejiang,China Through the IS09001: 2000 international quality management system certification, CE certification, ROHS certification, and a number of national patent Purpose : to enjoy leisure, and to have a good health. Founded in 1995, specializing in the production of massage equipment Actively develop new products, improve product quality, improve after-sales service Infrared Hot Shock Magnetic Vibration vibration infrared LiChang Massage Hammer Macro-Environment Analysis Micro- environment Analysis v P——POLICY: Invest 4 trillion yuan quality problem E——ECONOMIC : GDP growth decline than in previous years, Chinas increase in consumption levels. S——SOCIETY: The total population of Huaian reached 5,000,000 in 2008 Our main consumption target is engaged in manufacturing, education and services T——TECHNOLOGY: Magnetic and infrared therapy. Macro- Environment Analysis v Market Analysis Consumer Analysis Competitor Analysis Analysis of the micro- environment Market Analysis At present, Lichang massage hammer’s market share in Huai’an is about 28%. Massage hammer is available in su- permarkets in Huai’an. Sales channels and publicity are too single. It has no advertisement . Many consumers lack Understa- nding about our products. Consumer Analysis The workers engaged in the three profe- ssions work in a routinary way. Workers who have this situation covers a large Proportion .Massage hammer is suitable for them. To college students , Massage hammer can be a gift to their friends and parents. They pay more at