福特汽车顾客导向思维.pptVIP

Vision Becoming The World’s Leading Consumer Company A consumer is someone who has the potential to buy our product What is a consumer company? Customer / Products Quadrant Portfolio Approach To Managing The Business What dose a great consumer company do? Ford Primary Brand Issues Old, conservative, boring Losing contact with younger generation Not proud to own a Ford Lack of social involvement Objectives Revitalize Ford’s image as a brand that providing a solution of enjoying fun and excitement of life Rejuvenate Ford’s image by connecting younger generation Taiwanese Reinforce Ford’s social