印度市场统计IT设备制造业行业数据统计2009.pptVIP

* Thank you! * * * * * * * * * * * * * * * * * * * * * * * * * * * * IT Industry Performance Annual Review: 2008-09 Press Conference New Delhi: July 14, 2009 Tracking the Indian IT Hardware market for over 12 years. Completed 24 successful rounds of the study. Conducted in Top 22 cities of India. Findings projected to All India urban Market. Covers a sample of 14,000 + Households 10,000 + Establishments Conducted twice a year H1 FY: Apr to Sept. H2 FY: Oct to March The Longest The Largest Data is collected after the last mile Factors in Market/customer sentiments Complete Accurate Profile of the buyers. Identification of key market trends and emerging segments helps in identifying market expansion opportunities. Captures changes in users perspective to give cues for innovative marketing. Gauge buying and usage behavior to give cues for product development. Accurately gauge the extent of replacement and up gradation taking place. Accurate data A two pronged approach involving primary surveys among end user and validation of the data from vendors and channel ensure accuracy of the findings. Equal focus on all segments Equal focus given to Household, SOHO and Establishment segment, thus giving a complete understanding of the entire marketplace. Actionable insights Reports can be customized as per Key Business Matrices to provided the much needed actionability of the research findings. Regular market feedback Bi-annual reports along with the quarterly channel feedback provide a regular assessment of the dynamic Indian IT hardware market. It also provides cues for necessary course correction if required. Manufacturing/ factory/ Warehouse Office Outlets Government 10 employees (Small establishment) 11-50 (Medium establishments) 50 + (Large establishments) Principal Activity defined No. of employees defined ITOPS – Sampling Projections Household Using SEC A-C household popula