罗伯特·S.平狄克-微观经济学（第九版）PindyckPPT_Ch.4.pptxVIP

MICROECONOMICSby Robert S. Pindyck Daniel RubinfeldNinth EditionCopyright ? 2016, 2012, 2009 Pearson Education, Inc. All Rights Reserved Chapter 4Individual and Market DemandOur analysis of demand proceeds in six steps:Deriving of the demand curveLooking at the effect of a price changeStudying the characteristics of market demandUsing market demand to measure benefits receivedDescribing network externalitiesObtaining empirical information about demandCHAPTER OUTLINE4.1 Individual Demand4.2 Income and Substitution Effects4.3 Market Demand4.4 Consumer Surplus4.5 Network Externalities4.