罗伯特·S.平狄克-微观经济学（第九版）PindyckPPT_Ch.3.pptxVIP

MICROECONOMICSby Robert S. Pindyck Daniel RubinfeldNinth EditionCopyright ? 2016, 2012, 2009 Pearson Education, Inc. All Rights Reserved Part TwoProducers, Consumers, and Competitive MarketsPart 2 presents the theoretical core of microeconomics.CHAPTERSConsumer BehaviorIndividual and Market DemandUncertainty and Consumer BehaviorProductionThe Cost of ProductionProfit Maximization and Competitive SupplyThe Analysis of Competitive Markets Chapter 3Consumer BehaviorCorporate policy and public policy require an understanding of the theory of consumer behavior: the explanation of how consumers allocate incomes to the purchase of different goods and services.CHAPTER OUTLINE3.1 Consumer Preferences3.2 Budget Constraints3.3 Consumer Choice3.4 Revealed Preference3.5 Marginal Utility and Consumer Choice3.6 Cost-of-Living IndexesLIST OF EXAMPLES3.1 Designing New Automobiles (1)3.2 Can Money Buy Happiness?3.3 Designing New Automobiles (2) 3.4 The Authors Argue about Health Care3.5 A College Trust Fund3.6 Revealed Preference for Recreation3.7 Marginal Utility and Happiness Consumer Behaviortheory of consumer behavior Description of how consumers allocate incomes among different goods and services to maximize their well-being.Consumer behavior is best understood in three distinct steps:Consumer PreferencesBudget ConstraintsConsumer ChoicesWHAT DO CONSUMERS DO?Recent models of consumer behavior incorporate more realistic assumptions about rationality and decision making. A basic “workhorse” of economics, our model makes simplifying assumptions to explain much of what we actually observe regarding consumer choice and the characteristics of consumer demand. 3.1 Consumer Preferences (1 of 13)Market Basketsmarket basket (or bundle) List with specific quantities of one or more goods.TABLE 3.1: ALTERNATIVE MARKET BASKETSMARKET BASKETUNITS OF FOODUNITS OF CLOTHINGA2030B1050D4020E3040G1020H1040To explain the theory of consumer behavior, we will ask whether consum