罗伯特·S.平狄克-微观经济学（第九版）PindyckPPT_Ch.10.pptxVIP

MICROECONOMICSby Robert S. Pindyck Daniel RubinfeldNinth EditionCopyright ? 2016, 2012, 2009 Pearson Education, Inc. All Rights Reserved Part ThreeMarket Structure and Competitive StrategyPart 3 examines a broad range of markets and explains how the pricing, investment, and output decisions of firms depend on market structure and the behavior of competitors.CHAPTERS Market Power: Monopoly and Monopsony Pricing with Market Power Monopolistic Competition and Oligopoly Game Theory and Competitive Strategy Markets for Factor Inputs Investment, Time, and Capital Markets Chapter 10Market Power: Monopoly and Monopsony (1 of 2)CHAPTER OUTLINE10.1 Monopoly10.2 Monopoly Power10.3 Sources of Monopoly Power10.4 The Social Costs of Monopoly Power10.5 Monopsony10.6 Monopsony Power10.7 Limiting Market Power: The Antitrust LawsLIST OF EXAMPLES10.1 Astra-Merck Prices Prilosec10.2 Elasticities of Demand for Soft Drinks10.3 Markup Pricing: Supermarkets to Designer Jeans10.4 The Pricing of Videos10.5 Monopsony Power in U.S. Manufacturing10.6 A Phone Call about Prices10.7 Go Directly to Jail. Don’t Pass Go.10.8 The United States and the European Union versus Microsoft10.9 The Authors Debate Merger Policy Market Power: Monopoly and Monopsony (2 of 2)monopoly Market with only one seller.monopsony Market with only one buyer.market power Ability of a seller or buyer to affect the price of a good. 10.1 Monopoly (1 of 15)Average Revenue and Marginal Revenuemarginal revenue Change in revenue resulting from a one-unit increase in output.Consider a firm facing the following demand curve: P = 6 ? QTABLE 10.1 TOTAL, MARGINAL, AND AVERAGE REVENUEPRICE (P)QUANTITY (Q)TOTAL REVENUE (R)MARGINAL REVENUE (MR)AVERAGE REVENUE (AR)$60$0——515$5$54283433913248?12155?31 10.1 Monopoly (2 of 15)FIGURE 10.1AVERAGE AND MARGINAL REVENUEAverage and marginal revenue are shown for the demand curve P = 6 ? Q. 10.1 Monopoly (3 of 15)The Monopolist’s Output DecisionFIGURE 10.2PROFIT IS MAXIMIZED WHEN MA