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MARKET ENTRY STRATEGY 市场进入策略方案PPT培训课件
Part II: Key Findings, Content and Innovative Tools;Findings: Market entry strategies and business building models;Part II 1: Understanding Market Entry Strategies;Summary;Part II 1a: Entry Options;New market entrants have three levels of decisions to make;We identified three main entry routes into a new market and several options for each route;New entrants clearly pursue one of the three generic strategies;The traditional relationship based model requires extensive local presence in order to build a loyal customer base;Accelerator;Greenfield entry routes are easier in developing markets where competition is less intense;The selection of the optimal entry route very much depends on timing and a company’s risk appetite and investment budget;Part II 1b: Generic Business Building Models and CSFs;Despite the significant number of options available, the actions taken by successful new market entrants to build their business fall into six overall categories;The acquisition of a local market leader is a fast way of achieving critical mass;Buy Contender, then Launch Mass Market Product to Grow Customer Base;Buy Small Player, then Make Series of Acquisitions;Take Minority Stake, Form JV, Expand Product Range;Take Minority Stake, Increase Holding, Acquire;Enter Greenfield, Add New Products, Expand Geographic Reach;We were also able to identify the common attributes that contribute to success;New entrants like Citibank, Deutsche Bank, and Barclays demonstrate how these success factors are applied . . .;待情绪稍微冷静后,阿元才略带平稳的语气地说:“没错。他是个小有名气的铸剑师,也是个酒鬼,”她说着解开头上的围巾,一条暗红色骇人的疤痕从脖颈根部一直延伸到锁骨中心,同阿元白皙的肌肤形成对比,但她很快又把围巾重新围上,说:“那天晚上我和他发生了争执,酒气熏熏的他不知用什么东西把我打昏。后来,虽然我被一个医生救活了,但是我的心却死了。那个男人不仅给我留下了这条疤痕,还带走了我的女儿……”阿元的语气冰冷,与之前温和的样子截然相反。
“带走?”白术不解。
“我醒来后,别人告诉我,我的丈夫和女儿都失踪了。所以我猜测,可能是被他带走了,也可能是被他杀掉了。”
“也有可能是你的女儿自己逃跑了。”白术接下去说。
阿元抱住自己的臂膀,低下头说无限悲哀地说:“不管是哪一点,总之,生不见人,死不见尸。??
“从那天之后,”阿元继续说:“我努力忘记过去,忘记那天晚上发生的事情。我在冰冷的孤独中生活了七年,一直在寻找着女儿,就算那希望如同蛛丝一样细弱,我也一直在寻找下去。如果不是那个医生救活了我,就算我死了也不会安息的。”
阿元叹气,道:“关于过去,我已经几乎快忘光了。若不是
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