MARKET ENTRY STRATEGY 市场进入策略方案PPT培训课件.ppt

Part II: Key Findings, Content and Innovative Tools;Findings: Market entry strategies and business building models;Part II 1: Understanding Market Entry Strategies;Summary;Part II 1a: Entry Options;New market entrants have three levels of decisions to make;We identified three main entry routes into a new market and several options for each route;New entrants clearly pursue one of the three generic strategies;The traditional relationship based model requires extensive local presence in order to build a loyal customer base;Accelerator;Greenfield entry routes are easier in developing markets where competition is less intense;The selection of the optimal entry route very much depends on timing and a company’s risk appetite and investment budget;Part II 1b: Generic Business Building Models and CSFs;Despite the significant number of options available, the actions taken by successful new market entrants to build their business fall into six overall categories;The acquisition of a local market leader is a fast way of achieving critical mass;Buy Contender, then Launch Mass Market Product to Grow Customer Base;Buy Small Player, then Make Series of Acquisitions;Take Minority Stake, Form JV, Expand Product Range;Take Minority Stake, Increase Holding, Acquire;Enter Greenfield, Add New Products, Expand Geographic Reach;We were also able to identify the common attributes that contribute to success;New entrants like Citibank, Deutsche Bank, and Barclays demonstrate how these success factors are applied . . .;待情绪稍微冷静后，阿元才略带平稳的语气地说：“没错。他是个小有名气的铸剑师，也是个酒鬼，”她说着解开头上的围巾，一条暗红色骇人的疤痕从脖颈根部一直延伸到锁骨中心，同阿元白皙的肌肤形成对比，但她很快又把围巾重新围上，说：“那天晚上我和他发生了争执，酒气熏熏的他不知用什么东西把我打昏。后来，虽然我被一个医生救活了，但是我的心却死了。那个男人不仅给我留下了这条疤痕，还带走了我的女儿……”阿元的语气冰冷，与之前温和的样子截然相反。 “带走？”白术不解。 “我醒来后，别人告诉我，我的丈夫和女儿都失踪了。所以我猜测，可能是被他带走了，也可能是被他杀掉了。” “也有可能是你的女儿自己逃跑了。”白术接下去说。 阿元抱住自己的臂膀，低下头说无限悲哀地说：“不管是哪一点，总之，生不见人，死不见尸。?? “从那天之后，”阿元继续说：“我努力忘记过去，忘记那天晚上发生的事情。我在冰冷的孤独中生活了七年，一直在寻找着女儿，就算那希望如同蛛丝一样细弱，我也一直在寻找下去。如果不是那个医生救活了我，就算我死了也不会安息的。” 阿元叹气，道：“关于过去，我已经几乎快忘光了。若不是