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Introduction: The report includes four sections, External environment, Organizational culture, the business strategy and the last one is about change. Strategies and the most appropriate strategy are mentioned. Factors which should be aware in changing the business strategy are also provided. On the other hand, forces for change are presented to prove that why the strategy of the organization has changed over time. Then organizational cultures are described in section two and the role that the management of the organization could play in dealing with the changes. At last, some advices about analyzing a change situation and to overcome any resistance to change are given. External environment (a) Most pubs now have a dedicated family dining are where children and adults can eat together. The area is restricted and limited to meal times only. This is a social example that affected its behaved. Because most of pubs are not allowed children in the bar area. But the J D Wetherspoon changed the rule. This affects that the family can eat together and has a good atmosphere of the pubs. About the technology, the company cost more than 100,000 pounds to each has a ventilation system. To the pubs this is a big cost, of course through this ventilation system, they can give the customers a better environment to enjoying. And this system aims to ensure that the customers do not leave smelling of smoke. And they did it. Also they acquired the Lloyds pub chain consisting of 10 pubs in 2000, they have developed the Lloyds Number One brand and greatly increased the number of outlets. The economic. Tim Martin is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 ‘save the pound’ posters to encourage customers to think about the issue while they drink. Cos he justified them by using the results of a poll among company staff which showed that 90% were against the single currency and 95% were happy for the pubs to be used in Martins No campaign. Political：Tim Mar